Lotus flower: rebirth from what is broken

Founder & Problem Solver

Marco Portaro

Fail fast, learn faster.

About

A strategist who ships.

I'm 24 and studied Economics at the University of Bologna. For a few years now I've been turning ideas into real brands and systems that create actual impact. The thread is always the same: understand a problem deeply, build a pragmatic answer, and get it to market without wasting time in theory.

With Porty Clothes I gave a second life to discarded garments and fabrics, drawing on the Japanese philosophy of Kintsugi: just as the art repairs broken ceramics with gold, making them more valuable than before, I turn textile waste into one-of-a-kind pieces — a concrete answer to fast fashion and textile pollution.

With Praxisy I bring artificial intelligence into Italian public administration: official documents generated in minutes instead of hours, PNRR funds intercepted before they expire, and a citizen help desk that's always open — without ever taking the signature, or the responsibility, away from the person in charge.

Outside of Praxisy and Porty Clothes you'll usually find me in the garden or in the kitchen: two passions I tend with the same patience as Kintsugi.

  • Practical execution
  • Real impact
  • Ability to scale ideas
  • Business, creativity and sustainability

Projects

From an idea to a tangible brand.

AI for Public Administration

Praxisy

An AI governance platform, built on Claude, designed for Italy's 7,904 municipalities: it generates resolutions and decisions in minutes, automatically matches EU recovery-fund (PNRR) tenders, and opens a citizen help desk active 24/7 in 10 languages. The AI writes the draft, the officer always signs it.

  • Command Center AI
  • Document Generator
  • PNRR Matcher
  • Civic Reports
  • 24/7 AI Help Desk
  • Participatory Democracy

Sustainable Fashion · Upcycling

Porty Clothes

A young brand that gives new life to discarded garments and fabrics, inspired by the philosophy of Kintsugi: textile waste becomes one-of-a-kind pieces, a concrete answer to fast fashion and textile pollution.

  1. Collection
  2. Selection
  3. Repair
  4. Transformation
  5. Resale

Practical execution, real impact, the ability to scale ideas: the common thread between the two projects.

Philosophy

Fail fast,
learn faster.

Every project is an experiment. Every mistake is one more data point.

Contact

Let's talk about the next project.

I'm always open to new collaborations, ideas and conversations.

marcoportaro02@gmail.com